Pricing strategy determines market penetration. Due to the large amount of silicone used in the high-end
full body sex doll, the cost of a 200-pound body is $2,300. The innovative brand uses a "foam core + gel outer layer" structure to reduce the cost of the
thick sex doll by 62%, and the price is anchored at the sweet spot of $699. More importantly, the subscription model: a monthly payment of $49 can be used to rent dolls of different body shapes, and the conversion rate to full payment after trial is 41%. This flexible supply chain scales up niche demands.