Solid marketing and arrival of collegiate stars
The league regained some popularity by this year, thanks in large part to Barangay Ginebra's three PBA championships led by Eric Menk, Jayjay Helterbrand and Mark Caguioa. Solid marketing and arrival of collegiate stars from the UAAP and the NCAA also worked in the PBA's favor.
By 2005, the league would take on the role of Philippine national representation under Chot Reyes, when FIBA lifted the suspension of the country following the formation of the Samahang Basketbol ng Pilipinas despite a ninth-place finish in the 2007 FIBA Asia Championship. In 2009, however, the all-amateur Smart Gilas team became the country's official representative in international competitions. The PBA's role in forming a national team was thus reduced to sending up reinforcements to beef up the national squad.
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